Brazilian Jiu-Jitsu
“BJJ classes near me”Gi and no-gi times, belt promotions, a beginner first-class guide and an honest answer to 'will I get hurt?'.
Who searches: adult beginners, grapplers and fitness-minded students
Martial arts website design guide
Martial Arts Website Design: Cost, Features & Timeline
Everything to know before you hire for martial arts website design. What a dojo site includes, what it costs (from $999 setup), which pages you need and how it goes live in 21 days.
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Martial Arts Website Design Guide
Martial arts website design
Know the cost.
Skip the surprises.
Clear pricing21-day buildYou own it
21
Days to launch
$999
One-time setup
90+
Mobile speed score
Free growth plan
Get your free 30-day plan to more students
No obligation · Reply within 24 hours
Proof
Real martial arts schools. Real results.
“Trial bookings from parents doubled and our kids classes have a genuine waitlist.”
Sensei K. Adeyemi
Academy owner
50+
Martial arts schools served
3,500+
New students enrolled
62%
Avg. CPL reduction
97%
Client retention
Multi-discipline academy
Parent-first messaging, program-specific pages and term-timed paid campaigns.
2.4x kids program trials
Case studiesBefore you buy
Mistakes that make martial arts website design cost more later
Choosing on the lowest price
A cheap template often has one generic page for every class and no trial path. It costs little to buy and a lot in students you never enrol.
Not asking what is really included
Hosting, updates, copywriting, booking setup and support are sometimes extras. Ask for the full list and the monthly cost before you sign.
A site that only looks good on a laptop
Most people search for classes on a phone. A heavy or cramped mobile site sends parents back to Google and on to the next school.
Beautiful, but invisible on Google
Without a page for each program, clean structure and local SEO basics, even a great-looking dojo site is hard to find.
The numbers
What martial arts website design costs with us
Prices below are our own published package. Ask any agency for the same three things: the setup fee, the monthly cost and exactly what each covers.
Website Design + Hosting
| What you pay | Amount | What it covers |
|---|---|---|
| One-time setup | $999 | Custom design, program pages, trial booking and tracking |
| Monthly plan | $197 | Hosting, security, updates and support (list price $297) |
| First year, total | $3,363 | $999 setup plus 12 months at $197 |
Custom build vs template or builder
| What matters | Custom build | Template or builder |
|---|---|---|
| A page for each program | Yes, one per discipline and age group | Often one generic page |
| Trial booking path | Built in, 2 taps on a phone | Depends on the template |
| Look and feel | Unique to your school | Shared with other schools |
| SEO structure | Schema, clean URLs, local pages | Basic settings only |
How to read the price
The $3,363 first-year figure is the website plan only. Local SEO, Google Ads and lead generation are separate plans, and ad spend is always paid to Google or Meta directly. Compare any quote on the same basis: setup, monthly fee, what is included, and who owns the site.
Prices are from our published pricing page and may change. See the Pricing page for the current plan details.
The timeline
How long martial arts website design really takes
Most martial arts website pages tell you what they sell but not what it costs, what you get or how long it takes. This guide answers all three, then shows how to choose the right option for your school.
- Step 01
Week 1
Strategyand copy
We plan the pages around your programs and write the words.
You send your logo, photos, schedule, prices and booking-tool login. We map each discipline and age group to the search people use and write the copy for parents and adult beginners.
A page plan and approved copy
- Step 02
Week 2
Designand build
We design mobile-first and build every page.
Program pages, instructor profiles, reviews and a trial button on every screen are built and shared with you for feedback before anything goes live.
A working site you can review
- Step 03
Week 3
Booking, trackingand launch
We connect booking, install tracking and test everything.
Your scheduler or CRM is connected, conversion tracking and SEO basics are installed and the site is tested on real phones before launch.
A live site, ready for local SEO and ads
Martial arts website design that converts
A dojo website that looks like the school they want to join.
Real class photos, clear programs, instructor credentials and a trial button on every page. Browse our portfolio to see the style.
- One page for each program and age group
- A free trial path that works with one thumb
- Fast pages with clean structure for Google
Swipe to explore · Select a project to preview
One connected system, built around your martial arts school.
Claim my free homepage mockupThe checklist
What every martial arts website should include
Homepage that says what you teach and where
A clear headline, your best photo, your trial offer and reviews above the fold.
A page for every discipline and age group
Kids karate, adult BJJ, taekwondo, MMA and more, each with its own schedule and trial button.
Instructor and belt-rank pages
Credentials, lineage and a visible rank pathway that shows parents where training leads.
Schedule, pricing and trial page
Class times, memberships and one simple route to book a first class.
Reviews and real photos
Parent and student reviews next to the trial button, with photos of your own classes.
Location, map and local SEO basics
Address, map, hours and structure that helps Google match your school to nearby searches.
- Clear pricing before you commit
- A live site in 21 days
- A page for every program
- You own the site, the domain and the content
Every discipline
What to put on the page for every discipline
Each program page should answer the same four questions: who is it for, what happens in class, who teaches it and how do I book a first class.
Karate
“karate classes near me”Kata, kumite and grading, your sensei's lineage, and a trial lesson that welcomes parents.
Who searches: parents of children and adult beginners
Taekwondo
“taekwondo classes near me”The belt pathway, poomsae and sparring, plus family options that are easy to find.
Who searches: families, kids and teen competitors
MMA
“MMA gym near me”A clear split between the beginner track and the competitor track.
Who searches: adults looking for striking, grappling and conditioning
Muay Thai & Kickboxing
“Muay Thai classes near me”Conditioning and pad work for beginners, plus your fight-team record for competitors.
Who searches: fitness-driven adults and aspiring amateur fighters
Judo
“judo classes near me”Age-group classes, randori nights and tournament results that reassure parents.
Who searches: kids, teens and club competitors
Kids Martial Arts
“kids martial arts classes near me”Ages, safety, discipline and confidence, with an obvious button to book a trial.
Who searches: parents of children aged 4 to 12
Self-Defense & Krav Maga
“self defense classes near me”Realistic, scenario-based training explained for absolute beginners.
Who searches: adults and women who want practical, no-experience-needed training
The GrowthFitStudio Difference
Why choose us?
Built for martial arts and fitness businesses, with your website, marketing and follow-up working together. Here's how we compare.
Setup Time
7-21 days
With GrowthFitStudio
Others2-4 months
Monthly Investment
$197-$397/mo
With GrowthFitStudio
Others$2,000+/mo
Your Time Required
1-2 hrs.
With GrowthFitStudio
Others10+ hrs.
| Included benefits | GrowthFitStudio | Others |
|---|---|---|
| Martial Arts & Fitness Specialists | Included | No |
| Website + Hosting Included | Included | No |
| Full Marketing Automation | Included | No |
| AI-Powered Tools | Included | No |
| 24/7 Support | Included | No |
Read the full guide to martial arts website designWhat to look for, what to ask and how to compare martial arts website design quotes.
Martial arts website design: the buyer's guide for schools and academies
What does martial arts website design include?
Martial arts website design is more than a homepage. A complete project covers strategy, copywriting, design, building the pages, connecting booking, installing tracking and testing on real phones. The aim is simple: more visitors becoming booked trial classes.
When comparing quotes, check each of these is included rather than sold as an extra. Copywriting and booking setup are the two most often missing.
How much does martial arts website design cost?
Price depends on the number of programs, locations and integrations. Many schools choose a package with a one-time setup fee and a monthly plan for hosting, security, updates and support. Ours is $999 setup plus $197 a month, or $3,363 for the first year.
Whoever you choose, ask what the monthly fee covers, whether the price includes copywriting and booking setup, and who owns the domain and content if you leave.
How long does it take?
A focused build can launch in about three weeks: strategy and copy first, then design and build, then booking, tracking and testing. Delays almost always come from waiting on photos, schedules or logins, so gathering those early saves the most time.
The pages every martial arts website needs
Give each discipline and age group its own page, add instructor profiles and a belt-rank pathway, and make the class schedule and a free trial page easy to reach. Put reviews and real photos beside every trial button. This structure helps parents decide and helps Google match each page to a specific search.
Custom, template or website builder?
Templates and builders are fast and inexpensive but are designed for every kind of business. A custom site costs more up front and gives each program its own page, a trial-first layout, faster pages and local SEO structure. Choose based on how many programs you teach and how much you rely on the website to bring in students.
Questions to ask before you hire
Ask what is included in the setup fee and the monthly fee, how long the build takes, whether copywriting and booking integration are included, who owns the site and domain, how pages are structured for search and whether you can see examples for martial arts schools. Clear written answers are a good sign.
After launch: local SEO and ads
A new site is the foundation. Local SEO helps you appear in Google Maps for 'martial arts near me' searches, and Google Ads send people to pages already built to convert. Plan these as the next step once the site is live.
Related: martial arts website design cost · how much does a martial arts website cost · martial arts school website features · martial arts website pages · martial arts website template vs custom · dojo website checklist · martial arts website design timeline
FAQ
Martial arts website design: cost, timeline and ownership
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Explore Martial Arts Lead GenerationFree Martial Arts Website Teardown + Homepage Mockup
Your next full class starts with martial arts website design guide.
We record a video teardown of your current dojo website, then design a new homepage for your martial arts school. Yours to keep whether you hire us or not.
What you'll walk away with
Funnel Review
We'll audit your current website and trial-class funnel for conversion leaks.
Student Lead Strategy
Custom roadmap for getting 20-50 trial students every month.
30-Day Growth Plan
Actionable steps you can implement immediately.
No obligation. No hard pitch.
Let's talk about your martial arts school.
Share a few details and we'll prepare your free offer.
We'll reach out within 24 hours to schedule your call.
Industries we serve
Marketing for every kind of fitness business
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From the blog
Explore the blogPractical ideas. Stronger growth.
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